Here are some quick update pics of the new Etude House Pudding Dia eyeshadow which I bought last week. The pic doesn’t show it, but this stuff is a fluffy aerated whipped cream, very comparable in texture to the Maybelline Dream mousse products. It’s in a sturdy glass pot with a tight fitting cap but I still think it will dry up pretty quickly (in my experience with mousse based products) so it’s definitely one to use rather than stash and save.
Here’s a blob of the stuff on my skin….… and then blended out.
As you can see, this is pretty high octane shimmer. Although the shade is suppsed to be pink, all the colours take on a pale shimmery frosty cast when blended out so they’re all much the same on the eyes. The lasting power’s ok but they did crease on me as is, so I wear it with UPDD for a solid 12 hour long lasting finish. Very pretty, lots of glitter and I like to wear it as an all over lid colour or a dot on the centre of the lid above the iris to create some dimension. I wouldn’t advise these as a brow or cheek highlight unless you’re after an Adam Ant look.
Etude House has signed up the gorgeous girl band 2NE1 to shill for them this summer. There is a small summer collection of products available with special packaging showing the girls’ lovely mugs. The range is focused on longwearing products and is a repromote of some existing products (like the Code B gel eyeliners), some limited edition colour updates (Proof 10 Waterproof retractable eye pencils in gold, silver, aqua and glittery black) and the main point of my post, a new long-wearing mascara.
“Proof 10” is the name that Etude House gives to its waterproof long-wearing products and was actually introduced in a more extensive range last year. They stand up to their claims: whilst they might not survive a long strenuous swim in the sea, they’ll hold up through Korea’s heat and humidity and won’t run leaving big black marks around your eyes.
I really like this mascara and it’s the first truly good Etude House mascara I’ve tried. The others by the brand have been pretty miss for me overall. Individually they were good at lengthening, or thickening but I hadn’t come across an all-round great mascara which I was happy to use consistently. Etude House have introduced and discontinued quite a few different new mascaras in the past couple of years which seems to me to be a sign that none of them were spectacular.
I don’t really understand the “Henna” part of the title. Henna isn’t known for being particularly black…. sounds like a gimmick to me.
Good things first…
- Great lasting power, no smudging, flaking or running throughout the day.
- Comes off fairly easily with eye make-up remover or cleansing oil. It’s no tube mascara but I didn’t have to rub vigorously or chip away at it to get it off at the end of the day.
- Medium thickening formula which plumps up lashes.
- No clumping. Layering more than 3 coats will start to gunk things up but a reasonable 2 coats is enough to get a lovely dramatic thick look without any clumps.
- Great brush. It has a spiral design which looks a lot like the DiorShow Extase brush although I don’t have Extase so I couldn’t tell you if it’s an exact dupe. In any case, the brush is full enough to comb through nicely but the shallower grooves within the spiral holds a good amount of product.
- Dark black formula
- Not *quite* as thickening as I’d like for an evening look. I’d still reach for another more dramatic mascara for really bold or colourful eye looks.
- Doesn’t hold a curl that well (although it doesn’t straighten them out either).
- It starts to dry out after a month. I tossed mine after 8 weeks use as it got too dry for my liking. Seeing as I’ve a pile of other mascaras I’d like to try that’s no big deal breaker for me but it doesn’t show great value for money.
- I like the brush but you’d really have to try it to see if it’s right for you… and the only way you’d get to do that is by buying the thing!
- Expensive for an Etude House mascara 12,000원. I think it’s worth it though.
Overall rating: 4 out of 5. Definitely give this one a try. I’d even repurchase, not something I’ve ever said about an Etude House mascara before.
The 2NE1 special packaging and promo is temporary thing. You’ll notice that the packaging with the girls’ images are actually slip cover sleeves which slide on and off which makes me think that at some point they will be removed, so if you’re after the 2NE1 packaging I’d buy sooner rather than later.
I’m not known for being a huge fan of K-Pop (alright so I hate a lot of it!) but I do like 2NE1 for their style and image which is much more up my street than the simpering sweetness of Girl’s Generation. I think 2NE1’s management are missing a trick by not getting them over to London to do gigs at some gay nights and courting them to the fashion mags. (Jeremy Scott’s said to be a fan.) I thought “Lollipop” was a bad song but I love “Fire” especially the two different videos – a great way to get double airplay on the music channels.
Lookey… new Etude House eyeshadows with a strange name!
I swatched these in-store yesterday and bought the pink one to try out. It’s a pretty good cheap dupe of Jill Stuart’s Jelly eyeshadows: same texture, same cool watery feeling on application, great longevity but with even more glitter and sparkle. These are really pretty but extremely *bling bling bling* so don’t go anywhere near these if you fear glitter and shine. I would advise applying with a brush as I used my finger tip and then proceeded to leave a trail of glitter on anything I touched for hours afterwards.
These are definitely worth a try especially for the price but the colour selection is inferior to Jill Stuart’s. I don’t love pastels for my eyes but all the shades apply very similar so once on the skin they look more silvery and sparkly. The base colour doesn’t show up very well so my pink shade didn’t look very pink on my eyelids. Pudding is not a bad name for these as the texture is reminiscent of blamanche or some other whipped gelatine dessert concoction. The packaging is a glass pot with a plastic screw on lid.
Overall I like the shade I got for the glitter punch it packs but won’t get anymore. It’s bound to dry-up very quickly and I’d rather invest in a more interesting shade from Jill Stuart.
I’ve recently bought all four of the Etude House Lip Perfumes after swearing I wouldn’t get them when they first came out. The idea of “Lip Perfume” is a bit hit or miss because your lips are right under your nostrils so anything fragranced on your lips will smell very strong, linger persistently and can interfere with taste as taste and odour in the mouth are so closely tied. However a recent bout of extreme dryness of my skin and lips revived an interest in richer lip balms and so I’ve been exploring some new products.
Etude House has just launched some new products including a new collection of mini sized products. It’s a Hello Kitty themed collection of minis including lipglosses, tints and mascara which are small enough to attach to mobile phones, purses or anything with a loop. I’m not gonna haul because I’ve never ended up using mini products when I’ve bought them but Hello Kitty megafans should keep an eye out. The products are really similar to the Bourjois minis range.
Lots of people claim to have trouble with oily skin and a shiny T-zone. I divide those people into two categories. Those who are fine with lightly dabbing their shiny nose with one of those oil blotting PAPERS (which look like thin tissue paper) and say they don’t see the point in paying money for more expensive oil blotting film, do not belong in my category.
Those oil blotting papers are useless to me. They don’t absorb enough, I’d have to use 6 of them to do my face (and it’s NOT because I have huge face. Well I do, but that’s not why). They’re weak and they tear easily. It’s like trying to mop up an up-ended cup of tea with a single piece of tissue.
Oil blotting film is an entirely different thing. These have a unique rubbery surface and are a plasticy film rather than paper. They are super absorbent and whisk away oil from the skin leaving a completely dry surface. The evidence is right there. Take the film away from your skin and you will see the grease patch on the surface of the film like kitchen paper which has absorbed grease. This will gross out those with more delicate tendencies. Me? I find it hugely satsifying. I’d much rather that that oil be on the film than still on my face.
The sheet goes translucent when there’s oil on it. I couldn’t bring myself to post a picture of a sheet with oil from my actual face (ewwwww. I’m more delicate than I think I am). Below is a picture of a sheet with a drop of body oil, which I then held up vertically so the drop ran down the length of the sheet.
I usually use two for a touch-up (look, I admitted I have a big face). I blot and dab throughout the day. I stash packs of these everywhere and I always feel fresher after use. I may then follow up with a dusting of pressed powder afterwards. I really do feel so much better after using them. Anyone on my side of the oily skin fence will relate.
My favourite brand are Clean and Clear’s oil blotting film. These were the first brand I tried and I have an emotional attachment to them. The bright blue colour of the film cheers me up. Tragically these were withdrawn from sale in the UK (no idea why) so I had to bulk buy them when I visited the States. Thankfully in Korea they are available everywhere.
These two below are from Etude House and Gatsby (available at Olive Young, Watsons and other drugstores). They are identical in function, the only difference being that the Gatsby ones are grey and slightly larger. They’re marketed at men so maybe that’s why. Price-wise all three brands are very similar so there’s not that much to choose between them.
Everytime I think Etude House simply can’t get girlier or cuter with their promotional gifts, they prove me wrong. Behold.
The cat is an eyemask made of soft fleecy cushiony fabric. Inside are gel pads which retain heat. So you can pop it in the microwave and warm it up to have a soothing warm eye mask or put if in the fridge for a cooling de-puffing treatment.
The thing which really kills me are these things below. Little pink and lilac hand flannels in the shape of cupcakes. If Sofia Coppola’s Marie Antoinette could see these, she would DIE.
When I was 12, most nail varnish came in red, pink or french manicure. If you wanted anything else, you had to leave behind the high street and department store. I ventured, after school, to Kensington Market and Camden to buy Stargazer and Barry M nail varnish in neon and brighter colours. Both were punk/goth brands and only sold in stores owned and run by lecherous older men in markets. (By the way, if you remember what Kensington Market and Hyper Hyper are, then you have revealed yourself to be British and middle-aged.)
Then Pulp Fiction happened. The Chanel Vamp/Rouge Noir hysteria is well-archived in nail polish histry. Miss Selfridge started selling 40 shades of nail varnish….. the world went crazy for a few years. At one point I owned actual drawers full of nail colour in every shade but I went for quantity rather than quality and through moving away to uni halls then dump after student dump , I ended up giving away everything. For the past few years I’ve had about 10 bottles, in shades red, pink and french manicure. Snore.
Coming to Korea has created something of a nail polish midlife crisis for me. Korean nail varnish is good, cheap, available everywhere and available in a wide variety of colours. My favourite colours are blues, greens and purples. My favourite hues are blackened, brights, milky brights, and greyed/mushroomy shades. My favourite finishes are glitter/shimmer flecked, creams, holo, duochromes and flakie glitter. I don’t like chalky pastels, neons, mattes, chunky glitter or hex glitter. I hate nudes, sheers, semi-opaques. I like but can’t master jelly finishes (too streaky). I’m on the fence about nail art and Konad stamping – not now, but maybe I’ll delve at a later date. As for application, I never do just tips, just a straight forward all over colour application. So I’m only adventurous with colour, not anything else.
To wear nail polish, you have to have good nails. Through trial and error and extensive, obsessive online blog reading, I have discovered and now practice handcream, cuticle oil/balm (love Burts Bees lemon cuticle balm), glass nail files and exfoliation of my hands. I haven’t touched nail clippers in months- they cause nail splitting and peeling which used to be the bane of my life.
It IS possible to change the condition of your nails. I don’t grow them too long (max 2mm past the free edge), I’ve discovered that the oval works best rather than a squoval or pointed. I live and die by Seche Vite. I’m not too fussy about nail polish remover: a cheap acetone one works fine for me, as long as I’m diligent with the rest of my manicure regeime. (Back in the UK, I loved Cutex nail polish remover.)
Etude House has the widest selection of cheap nail varnish with the Face Shop and Skinfood coming in very close behind. Olive Young and Watsons carry large racks of nail polish like VOV, Castledew and Carat which all have beautiful shades. I’ve had varying degrees of success with Missha and Innisfree, (real hits and misses). Tony Moly have some great jewel toned shimmers.
I’m mostly an a DIY manicure/pedicure girl but there are plenty of good manicure places around here. You can learn a lot from watching a good manicurist at work especially when it comes to cuticle care.
I’ve also indulged in some Dior, MAC and Chanel too. Okay, a LOT of Chanel. I have a nostalgic past with Chanel, due to Rouge Noir and their 90s nail polish releases. Would you believe that at one point I had Metallic Vamp, Very Vamp, Vert Sacrilege, Ciel de Nuit, and Brun Sortilege, and then I sold or gave them away? Madness. I did get Jade Green recently, thereby putting myself on the waiting list to buy a make-up item for the first time in years! To be honest, the polish wasn’t worth it (it’s not great) but the chase was fun.
OPI is available here, but in the UK and Korea, we don’t have Sephora. And I’m dying to get me some “Metro Chic” and “I’m with Brad”. There aren’t enough greyed mushroom shades here. Grrrr. I’ll just have to wait for the Spring Chanel release.
(Photo from the New York Times Style magazine)