Well blow me down with a feather. MAC… count me one seriously impressed consumer who loves you more. Following from the global outrage from the serious blunder of the names of the products from the MAC/Rodarte collaboration, MAC have now announced that they are going to donate the entire global profits of the collection to the “Women and Girls of Juarez Initiative”. From my point of view MAC have completely redeemed themselves by renaming the products, apologising and following up by donating 100% of the profits from the collection. It’s what I (and many other bloggers and consumers) called for and MAC have done everything they can to make amends for their lack of foresight. The entire statement can be viewed on Temptalia.
It’s not often that a company completely and wholeheartedly apologises and takes charge of their mistakes. I’ve also been impressed at how quickly they’ve responded. It’s not as if there were people picketing MAC counters and stores and the whole affair never made it beyond the internet and onto actual newsprint or TV. This more than simply trying to do damage control, MAC are trying to actually do some real good.
I will continue to be a huge MAC supporter, and buy their products with a clear conscience but I must admit that I still can’t get over Rodarte’s role in all this and it hasn’t warmed me to them whatsoever. It was their initial fashion collection that started all this. I’ve decided not to buy anything from the collection itself as I don’t want to support Rodarte at all, but will donate to the Juarez initiative and buy other MAC products.