MAC makes amends
I was so pleased to read via Temptalia the following official statement from MAC.
“We understand that product names in the M·A·C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:
- We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.
- We are changing the product names in the M·A·C Rodarte collection.”
It’s so heartening to see a company respond so quickly and decisively following a blunder like this. It also relieves me personally that it looks as if MAC and I are on the same page again. Of couse I’m not going to agree with the decisions of every single company whose products I buy but having been “my” brand for so long (over 15 years) it was so important in this case to see that my belief and faith in the principles of MAC have not been wrong.
This still leaves the sticky question of how this could have happened in the first place. As many commentators have already said, was there really no point at which anyone in the decision making process put their foot down and said “Hang on, there’s something not big or clever about this…” ? Or worse did they all agree that “This could be cool, edgy, political, making a statement….”
What’s worse, ignorance (of which I myself was guilty of before all this), incompetence, or insensitivity?
Although the question remains, it doesn’t take much away from the fact that MAC done good with me in the end. After only 48 hours since this exploded online, MAC have changed the product names, committed to making a sizeable donation (although nowhere near the 100% proceeds I would have ideally liked) and apologised.
I find the poll in Temptalia’s post interesting: at the present time, just under 20% of people have said they have turned in MAC’s favour following the decision whilst nearly double that number appear to have been unaffected by the whole fuss, saying they would have purchased from the collection anyway. The statistics don’t sit pleasantly with me in my feelings towards the make-up buying public. But I offer thanks and congratulations to all the beauty bloggers who took up the cause and discussed and publicised this issue whipping up the storm in the teacup of the beauty business. I didn’t agree with all the opinions offered but I am thankful all the opinions were out there and that they didn’t ignore the situation or take the stance that “it’s just make-up” or “let’s leave politics out of it”.
There were more blogs, but I’m just mentioned the ones of those which I read, discussed and commented on. For my part, I think I’ll limit myself to buying one item from the collection and making a cash donation of anything else I would have spent to a Juarez non-profit organisation. I’m not considering ever becoming a Rodarte customer in the future.