MAC jumping hard on the band wagon
Here’s the new BB cream from MAC! Although they’re calling it a “Beauty Balm” rather than the Blemish Balm that BB cream originally stands for they’re obviously trying to reel in the Asian woman who has abandoned foundation in droves for BB cream. Multiply that all over Asia and you can see why L’oreal (via Maybelline and Lancome) and Estee Lauder have been chasing the bandwagon. Good try, but a bit late guys. It’s like their lame attempts to get some of the mineral make-up market after being left in the dust by Bare Escentuals and other start-up companies. You need to innovate not imitate especially when you’ve got millions and millions of dollars in research budgets at your disposal. You’ve got no excuse. What’s betting their next attempts will be a foundation with the letters “H” and “D” in the title?