Review: The Body Shop Divide & Multiply mascara
This is the first Body Shop mascara I’ve ever tried. I never consider the Body Shop when buying mascara. I’ve tried (and like) lots of other things from their range and some of the first few make-up items I ever bought were from the make-up range back when it was called Colourings and it had Barbara Daly as their creative consultant.
But mascara has never been their strong point and sadly Divide & Multiply mascara doesn’t change that.
If you look at the wand close up above, you might just be able to make out teeny tiny little fibres between the teeth. I swear that the formula contains fibers although they’re nowhere near as dense or spiky as the Japanese/Korea fiber mascaras.
The mascara claims to be separating and lengthening and it sortof is except it suffers from one of my pet peeves: a quick drying formula with very little play time. Trying to build more than 2 coats of this mascara will lead to clump city, even with the plastic comb wand. Sticking to two coats of mascara, it’s easy to brush through and it adds a bit of length. The formula dries too hard for my liking and lashes look stiff which is very noticeable. I tried it with and without Shiseido mascara base and both times it was a fail.
It’s quite expensive compared to its very basic packaging and formula.
- Comb applicator brushes through and separates lashes well
- Wand has a narrow point and reaches both inner and outer lashes easily
- Keeps a curl quite well
- No smudging
- Doesn’t add much length or volume
- Very little playtime
- Lashes look stiff and spikey
- Can’t apply more than 2 coats without clumps
- Some flaking due to quick drying formula
I won’t repurchase and am glad I didn’t pay for it.
Overall rating: 2 out of 5