Konglish Beauty

Review: Nude Moisturising Body Cream

Posted in body products, Nude skincare, review by konglishbeauty on December 7, 2009

This is another review for a body moisturiser from another natural beauty brand. Nude skincare uses many natural ingredients, essential oils for fragrance (albeit at very low levels by their own admission) and promises no parabens, mineral oil, silicones and other chemical nasties. They also promote their products as being pro-biotic. Excuse me? Eh? Since when do we need probiotics in our skincare??? I’m inclined to be skeptical of this. Sounds like marketing mumbo-jumbo.

Nude skincare was founded by Bryan Meehan of “Fresh and Wild” organic foods and Ali Hewson, wife of Bono from U2, designer behind Edun eco-fashion and general “luxury” do-gooder type. (Incidentally, she’s referred to as “Ali Hewson, wife of Bono” on Nude’s own website. Cringe. Cringe. ) I have to say I’m not a fan of Nude skincare in general. It seems quite popular with beauty editors but I find the products overpriced, not luxurious and far too smug by half. I’d much rather buy from Neom, Neals Yard, This Works, Jo Wood Organics, Aesop or Ren if I’m going for the natural luxury products route.

I also don’t have great feelings towards the brand because of the legal fuss they kicked up over the word Nude. They’re suing Stella McCartney fragrances for calling one of their fragrances “Stella Nude” when they’ve trademarked the name Nude in relation to fragrance. I’m not sticking up for Stella McCartney fragrances, who are owned by the massive YSL Beauté group and are more than capable of defending themselves with high priced fancy lawyers. I’m not a huge fan of Stella McCartney beauty products either. She had a short lived organic skincare line called “CARE by Stella McCartney” which I wasn’t impressed with and seems to have been withdrawn from distribution. I’m sure Nude skincare have every right to do this, afterall that’s what trademarks are for. However the idea of Nude skincare having all rights to a common adjective like “Nude” pisses me off especially as there have been other fragrances in the past which used the word (e.g. Bill Blass Nude) so it isn’t even as if it’s an original name. Bond No 9 fragrances also have a black mark in my book for their similar “ownership” of the word “Peace” for their fragrances. Just because it’s legal, doesn’t mean I have to like it.

This moisturising body cream, like the one I reviewed from Jo Wood Organics yesterday is more of a lotion than a cream. It’s not as runny as the Jo Wood one but still isn’t as thick a texture or rich enough to be a cream in my book.

Good things first, this product smells amazing. It’s strongly scented with Monoi oil and has a gorgeous tropical scent which lasts throughout the day. When applied, I can smell it through my clothes and it really perks me up. It’s a pleasure to smell. Obviously you have to like the scent to like the product and it would interfere with any fragrances applied on top, but I love it and got lots of ooohs and ahhs from people who smelt it on me.

But the major flaw which lets it down: it’s not very moisturising. Yes it’s another body moisturiser which fails to moisturise. It’s better than the Jo Wood Organics lotion but it’s still not as good as a drugstore product. I find this really surprising as reading the ingredients list, it’s chock-full of natural oils. I can’t fault the ingredients. But on my skin, it doesn’t last. On first application, it feels fairly rich – not as rich as a body butter, but still nice and thick. However it sinks in quickly and then I find that my skin feels tight again soon after. I am not a scientist and I can’t test this out by measuring water levels in my upper epidermis but the fact that I want to reapply within a few hours of applying is not a good sign.

Maybe I’m just used to high levels of mineral oil in my body creams (an excellent moisture product, regardless of how you feel about the ingredient) but this moisturiser doesn’t cut it. And it’s expensive. Yeeesh. I definitely won’t be repurchasing.

+ points:

  • Beautifully fragranced with long-lasting, lingering scent
  • Hygienic pump bottle, airtight and light occlusive which protects the ingredients
  • Feels very silky on application and sinks in quickly

– points:

  • Moisturising feeling doesn’t last on me. I want to reapply within the first few hours after application
  • I find the grey plastic packaging rather ugly. I know this is subjective but it doesn’t feel like a “luxury” product
  • It’s £25.45 for a 200ml bottles. Outrageously expensive for the results and packaging quality.

Overall rating: 2 out of 5.

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