Cupcakes: pretty on the outside, empty on the inside
I don’t get the fuss with cupcakes. Or muffins. In England, they only became popular and widely available ten years ago and were an overflow of popular American culture, seen on shows like Friends, S&TC et al. All of a sudden we were eating cookies the size of dinner plates and drinking coffee from paper cups as big as Dolly Parton’s mammaries. American muffins to me are gargantuan fairy cakes, masquerading as something more wholesome. I’m not hating on them, really. What’s wrong with a giant fairy cake? But it’s the dressing up of something as something more cool and urban that I object to. (Brownies on the other hand…. I have a huge love for brownies).
To me, Cupcakes are giant fairy cakes with a heap of butter icing in bright colours. Again, not hating but why are they so big and so expensive?? What’s with all the hype? In London, they were all the rage with the fashion girls and the Hummingbird bakery was the name to drop.
Libertylondongirl posted about an unfortunate customer service and packaging incident with some cupcakes a while ago. It immediately sprung to mind when I bought some cupcakes this week in Korea as it was the complete opposite experience to mine. Cupcakes are trendy here (blame the S&TC bandwagon) and a stall has recently opened in my local mall. Swayed by the bright colours and bakery smells wafting from the stall, my friend and I caved and forked over an extortionate amount of money for a couple of their yummiest sounding (red velvet, vanilla caramel) and took them home for tea and cakes.
What I did want to highlight was the impeccable packaging. If you buy a cupcake to eat later, you want the icing and decoration to stay intact, not end up all squished and gooey in a paper bag (like LLG’s poor experience at Billy Bakery).
What a considerate, clever and perfect way to package what were the most rubbish tasting cakes I’ve ever had the misfortune to pay for.