Konglish Beauty

Cupcakes: pretty on the outside, empty on the inside

Posted in Offtopic, personal by konglishbeauty on December 4, 2009

I don’t get the fuss with cupcakes. Or muffins. In England, they only became popular and widely available ten years ago and were an overflow of popular American culture, seen on shows like Friends, S&TC et al. All of a sudden we were eating cookies the size of dinner plates and drinking coffee from paper cups as big as Dolly Parton’s mammaries. American muffins to me are gargantuan fairy cakes, masquerading as something more wholesome. I’m not hating on them, really. What’s wrong with a giant fairy cake? But it’s the dressing up of something as something more cool and urban that I object to. (Brownies on the other hand…. I have a huge love for brownies).

To me, Cupcakes are giant fairy cakes with a heap of butter icing in bright colours. Again, not hating but why are they so big and so expensive?? What’s with all the hype? In London, they were all the rage with the fashion girls and the Hummingbird bakery was the name to drop.

Frankly, I’d much rather have Kiplings Iced fancies for my sugar and cake fix (greater ratio of icing to cake).

Libertylondongirl posted about an unfortunate customer service and packaging incident with some cupcakes a while ago. It immediately sprung to mind when I bought some cupcakes this week in Korea as it was the complete opposite experience to mine. Cupcakes are trendy here (blame the S&TC bandwagon) and a stall has recently opened in my local mall. Swayed by the bright colours and bakery smells wafting from the stall, my friend and I caved and forked over an extortionate amount of money for a couple of their yummiest sounding (red velvet, vanilla caramel) and took them home for tea and cakes.

Tasting them I remembered why I’m a stupid ditz for buying with my eyes rather than learned experiences or better judgement. They were dry, tasteless and pointless.

What I did want to highlight was the impeccable packaging. If you buy a cupcake to eat later, you want the icing and decoration to stay intact, not end up all squished and gooey in a paper bag (like LLG’s poor experience at Billy Bakery).

Our cupcakes came encased in their own plastic holders complete with domed protective lid to keep the icing intact until eating.
What’s more they were also nestled in plastic bags which were segmented to keep all the cupcakes upright in transit.

What a considerate, clever and perfect way to package what were the most rubbish tasting cakes I’ve ever had the misfortune to pay for.


2 Responses

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  1. Gerry McNeil said, on September 28, 2011 at 10:40 am

    Hello there. My names Gerry and i reside in Glasgow, Scotland…Is there a possibility that that packaging has a name on it, or any contact details to where I could buy that ( pod like container and lid ) in bulk. ? I would be most grateful if you could help me here. Thanks very much…Gerry…

    • konglishbeauty said, on September 28, 2011 at 7:22 pm

      I’m not living in Korea anymore so I can’t check but from what I remember the packaging was adapted from the type used by coffee shops for frappuccinos and iced drinks to protect the foam/cream on top.

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