Chanel No.5 Eau Premiere is like a virgin
I picked up this sample of Chanel No.5 Eau Premiere during a recent haul at my local counter as I’d been dying to test it out properly. It’s the first real tinker of Chanel No.5 that the house have done to my knowledge (not including ancillary products such as bath products). I’m lucky enough that my mother never wore Chanel No. 5 so it doesn’t hold any prior associations for me. It’s the best selling and most famous fragrance in the world and many people say they love it but won’t wear it because it reminds them of their mother/aunt/grandmother (insert all older relatives in here).
Each concentration of Chanel No. 5 smells different. I personally don’t like the Eau de Toilette: too sour and thin. I do love and wear the Eau de Parfum which is more floral and the Parfum is rich radiance in a bottle. I will splash out on an ounce of it one of these days (I’m nursing the dregs of a 1/4 ounce which I’ve eked out over a few years) and I dream of anointing myself head to toe in one of these 900ml bottles once in a blue never-gonna-happen. Chanel boasts about owning its own jasmine fields in Grasse but they don’t publicise the fact that the Parfum is the only strength which actually contains oil from these fields. Given the volume of No.5 it sells, those jasmine fields would take up the whole of Grasse if they put them in literally every bottle of No.5 around.
I was really bowled over by Eau Premiere which is a lovely glowing interpretation of No.5. The vanilla in the base adds a soft warmth to the experience and I’ve very much enjoyed using my sample in the nippy winter air. I shall add it to my “must buy” spreadsheet. Yes, my want list is so large and diverse that it needs the power of Excel to keep it in check.
Someone in the Chanel marketing department must have had a Madonna moment before sitting down in the Eau Premiere launch meeting because the front of my carded sample had this line on it……