MAC, Rodarte, the controversy and why we care
“M·A·C Cosmetics honors the beauty in everyone – all races, all sexes, all ages. Upholding the rights of everyone for creative self-expression, M·A·C offers an extraordinary collection of professional quality cosmetics. Eschewing the high-price “face” of traditional fashion marketing, M·A·C lets its products speak for themselves through seasonal runway debuts and its commitment to providing customers with sophisticated retail environments that in design, ambience, and artist-based service, lie outside the mainstream. Beyond a brand, M·A·C is a culture that extols the provocative, and upholds high style, while staying real. It’s efforts on behalf of AIDS, cruelty-free testing, and recycling programs remain an integral aspect of the culture, ethos and identity of M·A·C.”
The above is taken directly from MAC’s website about their philosophy.
If MAC is just another make-up company to you, then you might be wondering what all the fuss is regarding the upcoming MAC and Rodarte collaboration make-up collection. To get the lowdown on the situation I’m going to direct you to BritishBeautyBlogger’s post on the whole affair. It’s thanks to her and her network of beauty bloggers that the news of this controversy has spread throughout the beauty blogging community. I first came across it yesterday whilst on Temptalia catching up with upcoming MAC and make-up news. In short, the upcoming MAC & Rodarte collection is supposedly inspired by the landscape and imagery of the people, events and geography of Ciudad Juarez, a bordertown city in Mexico across from Texas. Tragically the town is infamous for poverty, high murder count and ‘feminicidios’ – female homicides and las muertas de Juarez (the dead women of Juarez).
Controversy and dodgy “inspirations” in fashion imagery in the name of art is nothing new. Rodarte are just another fashion house to me, beautiful clothes, but their collections and inspirations don’t concern me. What has saddened me is that MAC are behind this. To many many many people MAC are not just a make-up company. They are supposed to be for everyone, all races, all sexes, all ages. They are political in their creation and their causes. Their first brand spokesperson was Ru Paul. They signed up K.D. Lang for their 2nd Viva Glam lipstick. They are supposed to be aware of issues and sensitive to the world beyond make-up, and fashion. They are the brand famous for giving 100% of the proceeds of Viva Glam lipsticks to their AIDS causes, and promoting this cause at their own expense.
Time and time again when make-up enthusiasts name MAC as their favorite make-up brand, it’s not just about the make-up. It’s about their philosophy, their politics, their causes and the thinking behind their decisions.
I’m glad that this issue has brought up discussion and awareness. I was not aware of the situation in Juarez before this. MAC please make it right. I don’t care about Rodarte, but I expect something more, something different from the company behind Viva Glam, Back to MAC and Kids Helping Kids.
- Change the product names.
- Give 100% of the collection proceeds to Juarez causes.
- Be aware that, like you set out in your philosophy, to your fans you are more than just another make-up brand.